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Tuesday, October 31, 2006

Usability Testing on a Zero Budget

"These days usability labs can burn through tens of thousands of dollars in sophisticated testing equipment and consulting fees. But when we started testing usability on the Web in the late '90s, all we had was a computer and a notepad. With these simple tools, the science of modern web usability was launched," writes Todd Follansbee in Pastor Ralph Wilson's WEB MARKETING TODAY newsletter.

Usability and search engine promotion are two areas where outreach (and other Christian) sites can often fall down.

Read more

Monday, October 23, 2006

What We Learned About Doing Christian Ministry in a Pagan Environment

Donald Miller has written a set of 13 conclusions about effective evangelism which are challenging, biblical and significant. They apply just as much to web evangelism as to face-to-face ministry:
read more.

Could make an interesting discussion paper for any ministry group?

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